AdSense blog mentioned about Referral 2.0 28th June 2007 but it wasn’t really make available for me until yesterday. First impression on Referral 2.0, a lot of referral ads!
Here are the key benefits of Referral 2.0 directly pull from google’s blog.
- Expanded product inventory: While many of you have had success referring one of our Google products, some of you weren’t able to find a product that fit the context of your site. Referrals 2.0 offers products from thousands of AdWords advertisers, so you can find the right ads for your sites.
- Category and keyword targeting: With thousands of products available, it can be difficult to decide which ads will perform best on your site. That’s why we give you the option to refer products by category and keyword. You can narrow down the types of ads you want to display and let AdSense figure out which ones will perform best on your site. Whether you want ads for a specific category, advertiser, or product, referrals 2.0 will give you the control to decide.
- Ad unit optimization: It can be tricky picking the best ads for your site, so we’ve included ad unit optimization for referrals. When you create a new referral ad unit, simply select the Pick best performing ads option. We’ll then compare your selected ads to other relevant ads, and serve the ads we expect to perform best on your site.
- Better targeting for pages with multiple themes: With standard contextual targeting, ads may not match up directly with the text around them if there are a number of themes on the page. With referrals, you can select unique “keywords” for each ad unit to narrow the targeting directly to the theme you want. Better targeting means higher earnings for your site.
- Greater compensation for high-quality traffic: Since referrals are paid on a cost-per-action (CPA) basis, your traffic matters. If the traffic you send to advertisers is more likely to turn into a completed sale or lead, you will earn more with referrals.
- Add your seal of approval: Unlike AdSense for content ads, our program policies allow you to make specific references to referral ads on your site. If you endorse the product that you are referring, feel free to let your users know. By adding your personal review of the products you refer, you can help your users make more informed choices.
Insert Referrals 2.0 into blog/websites
Google made Referral 2.0 navigates like a shopping cart, so it is really easy to understand even for a first timer. There are tones of categories to choose from, it advisable to gran only those that matches your niche and add category to cart.
Click on view product if you would like to see what these products are. Take a look at Performance on Network on the right side. It gives you ideas which amongst are performing good and likely to convert traffic for money. Chances are you will see most as NEW! Since Referral 2.0 is new.
Click on the product itself to see what ads you are getting and how much you are getting paid for each action. You can even make sure only some specific ads shows on your website but it will not always work if you have the Pick best performing ads checkbox clicked.
Click continue until you get the codes and have them inserted inside your website and you are done.
Here’s how a referral ad will look like:
Verdict
Referral 2.0 gives publishers a lot of option; from choosing categories of ads until optimizing to choose which performs best and display them on websites. Its also contextual, therefore from my point of view, its more likely to convert to clicks compare to images.
However Referral 2.0 is still CPA (Cost per Action) ads. It requires actions (which likely to be purchasing) before one can earn from it. Unlike CPC ads, you earn per click but of course not as much as CPA. I’ve scanned through some of the payouts of these different referral products, they pay are not bad. Say if you earn 10cent from CPC, you probably earn 100x more from a successful CPA.
I think I already have enough ads on my page. The tricky part now is how give referral 2.0 a good spot yet don’t kill user experience.
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