AdSense Publishers Reporting Earnings Slump

2007/06/23 |

I tend not to report too much on the ups and downs of AdSense performance because from day to day it is quite normal for a publishers earnings to go up or down (for a variety of reasons). However over the last 48 hours I’ve had emails from quite a few readers asking if I’d noticed a downturn in AdSense earnings?

The performance of my own blogs with AdSense hasn’t really been impacted too much (although today for the first time in ages my CTR is quite a bit lower and click values are down by around 40%) but from what I can tell quite a few AdSense publishers have seen significant decreases in CTR and click values for the last few days.

My Adsense Nosedive (at Digital Point), AdSense EPC Going into Freefall (Webmaster World) and Is it slow, is it the weather or is it me? (Webmaster World).

As I’ve mentioned above - it’s quite normal to see variations in earnings from day to day but perhaps something a little bigger is going on here?

Have you noticed any changes in your AdSense earnings over the last week or so?