ADToll - a new ads market

2007/11/09 |

ADToll launched on June 18th, 2007,is a brand new ad network on the scene that attempts to help webmasters market and sell ads on their websites to prospective advertisers.

Similar to other ad networks such as AdBrite and AdEngage, AdToll acts as the middleman between publishers and advertisers. What makes these types of networks differ from the majority is that publishers can set their own prices, and advertisers can purchase ads on specific sites.

Bloggers can use ADToll to make money by publishing 2 types of Ads.

1. Sponsored ads that are at a set price you define.
2. RON (Run Of Network) ads, which are cost per click ads.

A common problem for new ad networks is too many publishers looking to make money and not enough advertisers looking to spend. This can result in low CPC/CPM for publishers or even worse - have no ads to display for them at all.

AdToll have a system that attempts to overcome this problem. They give a high earning rate of 75% revenue share (as opposed to the industry standard of 50%) that pushes earnings up. Part of their small cut of 25% goes towards marketing the service by buying sponsored reviews such as this one.

AdToll likes to boast their 75% payout, which is indeed more than the majority of ad networks pay.

They send out payments on the 15th of every month for the previous month's earnings, and provide the following methods of receiving payments: Cheque, PayPal, Bank Wire, or account credit.

Cheque and PayPal payments require a minimum of $20 in earnings, Wire Transfers require a minimum of $1,000 in earnings and account credit payments have no minimum. There is a $12 fee on cheques and a $30 fee on Wire/Bank Transfers.

Publishers who are also advertisers at AdToll have the option of using AdToll's account credit, where funds can be held and used at a later date to book ads; they can choose to have their publisher payments paid directly to their account credit instead of PayPal, for example, and then use that credit when paying as an advertiser.